On October 16th, 2012, Pavan Sukhdev, environmental economist and author of the recent book Corporation 20/20, has been named as UNEP’s newest Goodwill Ambassador. The Goodwill Ambassadors are prominent public figures who help promote environmental awarness and activism on key issues.
Mr. Sukhdev will draw on his vast experience in international finance to help promote one of UNEP’s fundamental programs: the Green Economy Initiative. Creating a global green economy was an important discussion topic at the Rio+20 conference in June, and a majority of governments gave their support for the initiative. Overall, the initiative supports sustainable, environmentally friendly forms of economic development. Specifically, it has three sets of activities:
- Producing a Green Economy Report that analyzes green investment across industrial sectors and assesses opportunities for investment
- Advising national government and relevant stakeholders on how to move from a traditional to a green economy
- Engaging multiple stakeholders, such as UN missions, NGOs, and CSOs in order to produce the best research
By naming Mr. Sukhdev as a Goodwill Ambassador, UNEP is directly engaging private sector leadership in its attempt to stage a global movement towards green economics.
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